There are chances that a customer might leave the store without buying anything if he cannot find the thing that he wants to purchase quickly.Īlso Read Convenience Sampling | How to analyze a convenience sample? Therefore, the purchasing decision of customers also depends on the easy availability of products on the shelves of the store. After browsing through the store and finding the product that they need, they make the final purchase. Because when customers enter the store, they hope to find what they need quickly. Moreover, the efficient use of physical space available in stores is necessary for retailers. The proper assortment of these products is one of the essential tasks for a retailer. Retail stores sell several products in one store.
The strategic advantage of suppliers and manufacturersĪ planogram can be defined as a diagram or flow chart that specifies where and how different products should be placed on the shelves of a store to maximize the customers’ purchases. Vertical product placement planogramming technique Horizontal product placement planogramming technique Product placement based on its commercial status Product placement based on its market share What is planogramming in merchandising?.
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